Marketing and business development
Business development and Senior sales
Meetings on the first Wednesday of every month
Senior business development and sales professionals hone killer sales strategies with great take-away ideas from guest speakers and roundtable discussions. Topics include business development versus sales, lead generation, closing deals, recharging team batteries, sales team training, competitive intelligence, and going from start-up to mature company.
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Click here to view Mark Elliott's presentation slides from February's session "Putting the Fun In Funnel"
Tactical sales
Meetings on the 3rd Wednesday of every month
Sales professionals get down to business and discuss the hands-on approach that generates sales. Through guest speakers and roundtable discussions members share experiences in the hard-hitting world of sales. Topics include cold calling strategies, prospecting techniques, effective proposals and managing customer expectations.
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Strategic marketing
Meetings on the 4th Tuesday of every month
Tech marketing leaders share ideas and best practices through guest speakers or partaking in roundtable discussions on topics of relevance such as branding, advertising, promotions, publications, metrics, media and public relations and hot issues for a rapidly evolving global tech sector.
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User Experience Design (limited partnership with Interaction Design Association)
Meetings on the 3rd Thursday of every month
Practicing designers, Product Managers, and Marketing professionals share design theories and thinking to improve and promote the user experience of products and services to delight the customer who will ultimately use them. Guest speakers lead off the session followed by Q and A, or roundtable discussion.
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