Successful product management provides value for customers while driving growth and revenue for organizations.
Communitech Academy offers fundamentals programming to introduce people to the field, and an immersion program to deepen understanding on specific aspects of Product Management for practicing product managers, as well as a Career Talk video on this topic.
Click on the program links below to find out more about our Product Management programs and to register for open programs.
Product Management Fundamentals
The Product Management Fundamentals Bootcamp introduces you to practical tools to define, build, and launch a product using agile methodologies to iterate rapidly, test continuously and scale. You’ll learn:
- The role of product management
Scope, overview of the product life cycle and agile product management
- Why this product?
How to validate ideas with current and potential customers, as well as how to turn insights into product ideas
- What is this product?
How to make data-driven decisions, define and build a product, and communicate effectively with stakeholders
- How do we build this product in an agile environment?
Learn to write user stories and acceptance criteria, drive shared understanding on the team, plan and estimate, and effectively manage product backlogs
Who is it for? Individuals that can think big while managing scope, have empathy for customers and other stakeholders, love working with data, and are effective communicators. If you are new to a product management role, have an increased focus within your current role on product management activities, or work closely with your organization’s product management team, this program is for you.
How big is the class? A maximum of 20 participants
There are currently no scheduled cohorts of Product Management Fundamentals open for registration: sign up to receive the Communitech Newsletter at the bottom of the page to be the first to know when registration opens.
*Note: To encourage diversity of thought in the classroom, we cap participant enrolment at a maximum of three employees per company. If you would like more people from your organization to benefit from this program, let us know and we can talk about a potential team session.
Product Wise Product Management
If you’re a practicing Product Manager in the early stage of your career, you’re probably looking for practical tools you can immediately implement on the job. Become a Product Manager who is product wise. Take your product management career to the next level by learning systematic and practical theory and on-the-job experience. This program will span seven full months, incorporating in-class training, coaching and practical implementation. Session topics include:
- Product development processes including lean/agile and facilitating meetings for product managers
- Business cases and building your business plan
- Storytelling for product managers – to customers, market, management and teams
- Decision making and prioritization
- Building a user centric product backlog
- Customer relationships: Gain insights and get the feedback you need at all stages of the product
Each in-class session will be organized as an introduction to the theory/concept followed by an activity to apply what you’ve learned. In between sessions you will be expected to implement the concepts you’re learning into your own workplace. Over the course of the program, you also have access to a coach/mentor for up to 5 hours to work through any hurdles you encounter.
Who it’s for: This program is for you if you are:
- New to product management
- Early in your career as a product manager (less than 2 years experience)
How big is the class? Maximum of 20 participants
Career Talk: Product Management
Product management leaders from Waterloo Region talk about the rewards, challenges and what skills are needed to be a successful product manager in tech.