Digital Main Street Lab partners with restaurant tech company Sociavore
Startup to pilot ordering platform that eliminates costly commissions for eatery owners
KITCHENER, ONT., November 06, 2020 — Sociavore, an e-commerce platform for restaurants and food and beverage businesses, has been selected as a participant in the Digital Main Street Lab program to help independent local businesses thrive.
Digital Main Street is supported by the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) and is administered across the Southwestern part of the province by Communitech. It is also supported by the Government of Ontario. Digital Main Street will provide funding and resources to Sociavore as they embark on a pilot project to help restaurants fulfill online orders without having to pay costly commission fees to third-party delivery services. This pilot, which is already underway, will run through March 31, 2021.
“We are excited to work with Digital Main Street and the Waterloo Region community as we pilot a commission-free online ordering and delivery marketplace,” said Amina Gilani, Co-founder of Sociavore. “The food and beverage industry has been severely impaired by the COVID-19 pandemic. We want to help local restaurants improve their margins and give their guests a modern, convenient digital experience.”
In their work with Sociavore, the Digital Main Street team will focus on ensuring that the pilot helps main street businesses reach new customers and foster transformational change for restaurants and other food and beverage businesses.
“The Digital Main Street Lab connects technology companies with locally-owned businesses to collaborate on innovations that lead to impactful digital transformation,” said Ahmed ElBedawy, Communitech’s Digital Main Street program director. “Sociavore shares in our belief that main street businesses are the heart of communities across Southwestern Ontario and we are honoured to support them as they work to develop technological support for the restaurant industry.”
“COVID-19 has had a profound impact on our main street businesses and local economies,” said the Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for the Federal Economic Development Agency for Southern Ontario. “The Government of Canada is pleased to support the Digital Main Street initiative and proud to work with great work partners such as Communitech and Sociavore that are helping local businesses move online and adapt in today’s changing economy.”
At the core of this project, the Digital Main Street Lab is focused on bringing immediate and lasting improvements to neighbourhood businesses across Ontario, enabling them to not only survive, but thrive in today’s rapidly changing landscape. By launching in local communities, tech companies will gain access to real-time feedback from small businesses and effective solutions will be shared throughout the province.
To learn more about the Digital Main Street Lab program, please visit: Digitalmainstreet.ca/digital-main-street-lab.
To learn more about Sociavore, please visit Sociavore.co.
For media inquiries, please contact:
Manager, Public Relations, Communitech
(519) 888-9944 Ext. 1027
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