With a 25 per cent U.S. tariff now in effect as of April 2, Canadian tech companies are facing growing uncertainty when it comes to doing business with the U.S. To support founders, Communitech hosted a Tariff Townhall focused on the question: Where else can we go from here?

The session featured expert insights from Michael Barton, Regional Director, Canada, at Invest Northern Ireland, and Mathilde Brillu, an expert in technical innovation with Expertise France, the public agency of the Government of France that provides international technical cooperation. They explained what global expansion can look like at this time, and where Canadian tech companies might find their next big opportunities. Expert insights were also offered by Tim Rollins, Waterloo Region Office Managing Partner and Tax Account Leader, Technology at EY Canada. 

Why look beyond the United States?

With rising uncertainty in the U.S. market, many Canadian founders are exploring ways to reduce their reliance on a single trading partner. Rollins acknowledged market volatility, investment hesitation and speculation about what’s next, but highlighted how it could present an opportunity for Canadian companies to explore new markets.

Both Northern Ireland and France are actively welcoming Canadian businesses and offer strong ecosystems for companies looking to grow.

In Northern Ireland, there’s a unique advantage of tariff-free access to both the EU and the UK, which Barton said makes it a strong and unique entry point into two major markets. The region is also becoming a magnet for tech and aerospace companies as it’s home to a highly educated workforce and government-backed programs that help with talent training and salary support.

Assured Skills Academies stands out as an initiative in Northern Ireland that connects companies with talent pipelines through local education systems. Barton said it has a high success rate and has supported over 1,500 international companies.

In France, Brillu said there are billions invested in energy, digital transformation, and AI, along with tax credits and strong government support for startups. There’s also strong alignment between Canada and France in sectors like AI, cleantech and medtech. Brillu said France is interested in building cross-border partnerships, and Canadian companies are seen as stable, trusted players.

Where do you start?

If you’re looking to enter new markets, both speakers highlighted the importance of tapping into existing support networks. They suggested connecting with Trade Commissioners, embassy teams and regional organizations like Invest Northern Ireland or Expertise France. These partners can help with everything from hiring, compliance and market strategy to forming strategic partnerships. If you’ve worked with Communitech Outposts in the past, those relationships can be a good bridge to new opportunities.

Need help exploring international markets?

If you’re feeling the pressure of tariffs or ongoing volatility in U.S. markets, now’s the time to look outward. Explore new partnerships, tap into international programs, and take a serious look at where your products or services could shine on the global stage.

The road ahead may be unpredictable, but it’s also full of opportunity. And you don’t have to go it alone. Connect with us today to learn more about how we can help you start building relationships now.